Brand loyalty is one of the most important elements of developing relationships with consumers. When a consumer forms a fondness and attachment to a certain brand they will not only purchase items from that brand on a continual basis, but will also discuss their loyalty to the brand with other consumers. This word of mouth […]

The value of the products that you sell in your shop, boutique, or e-­commerce store is largely a matter of perception in your clients. How they view the products that you are offering them from the moment that they enter the shop all the way until they have taken it out of its packaging or […]