Brand loyalty is one of the most important elements of developing relationships with consumers. When a consumer forms a fondness and attachment to a certain brand they will not only purchase items from that brand on a continual basis, but will also discuss their loyalty to the brand with other consumers. This word of mouth […]

Shopping for gifts for loved ones is one of the greatest joys of life. Offering a token of love, appreciation, acknowledgement, or celebration is fun and exciting—and the experience truly starts with shopping. When a consumer is shopping for a special gift he wants to feel that the gift is just that, special, from the […]